GGB is committed to providing updated news and analysis on our weekly news site,

House Advantage Acquires ClubLinq Suite

House Advantage (HA), an industry leader in loyalty strategy and solutions, announced that the company has acquired the ClubLinq API and solution suite, from Intermezzo. With the transaction, HA’s strategy and solution sets expand to further offer unique capabilities and features, for casino gaming and non-gaming enterprises of all sizes and jurisdictions.

“ClubLinq has proven to be an effective suite of niche loyalty products and services, having won technology innovation awards from the Gaming Technology Conference and elsewhere,” said Jon Wolfe, CEO of House Advantage. “We continue our ongoing commitment to broad functionality, third-party integration and robust data solutions, by bringing the ClubLinq solution into House Advantage.”

As part of the sale transaction, Intermezzo CEO Jeff Baldi joins the HA team as vice president of sales, where he will oversee sales teams for HA’s leading HALo suite of loyalty products and integrating ClubLinq into the House Advantage portfolio.

    Recent Feature Articles

  • Back to Basics: 10 Trends for 2023

    The 10 Trends for 2023 do not start with the recovery from the pandemic

  • Doing the Math

    The creativity of game design goes hand in hand with what keeps players at the game—the program math

  • Everything to Everyone

    Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?

  • Regulating the Regulators

    Should regulators of the multi-state, billion-dollar casino industry come from the outside?

  • Paying It Forward

    How payment technology has successfully met the challenges of today’s gaming industry