House Advantage (HA), an industry leader in loyalty strategy and solutions, announced that the company has acquired the ClubLinq API and solution suite, from Intermezzo. With the transaction, HA’s strategy and solution sets expand to further offer unique capabilities and features, for casino gaming and non-gaming enterprises of all sizes and jurisdictions.
“ClubLinq has proven to be an effective suite of niche loyalty products and services, having won technology innovation awards from the Gaming Technology Conference and elsewhere,” said Jon Wolfe, CEO of House Advantage. “We continue our ongoing commitment to broad functionality, third-party integration and robust data solutions, by bringing the ClubLinq solution into House Advantage.”
As part of the sale transaction, Intermezzo CEO Jeff Baldi joins the HA team as vice president of sales, where he will oversee sales teams for HA’s leading HALo suite of loyalty products and integrating ClubLinq into the House Advantage portfolio.