Former Hilton Hotels CFO Robert M. La Forgia recently announced the creation of Apertor Hospitality LLC, a hospitality asset management and advisory firm that will tailor services for new hospitality businesses as well as struggling hotels and casinos.
Apertor is comprised of several hospitality professionals, including Carlos Garcia, Bill Sherlock, John Mazzoni, Greg Cross, K. Allen Anderson and Tony Santo.
“Uniting such a knowledgeable and battle-proven team of industry professionals from hotel and gaming operations, revenue management and distribution systems, marketing, finance, mergers and acquisitions, real estate, construction, legal and government affairs is very timely and represents a unique marriage of experts suited to help clients maximize the potential of their investments,” La Forgia said.
Apertor will offer services such as rapid assessment, asset management, creditor advisory, transaction due diligence, turnaround and restructuring, litigation support and expert witness testimony, operational auditing, design, architecture and construction and opinion of value.
“With the current magnitude of economic challenge, a hotel or casino asset stands a much stronger chance of success if it engages a highly specialized asset management or advisory team with the depth of experience to uncover opportunities to maximize cash flow and deliver actionable solutions promptly,” La Forgia said.