At a recent event for analysts and investors, Caesars Entertainment President & CEO Mark Frissora had some good news about industry attempts to corral the millennial customer. According to the data compiled from an internal company report, says Frissora, 70 percent to 80 percent of Americans are active in some form of game play. For casino games, millennials edge out Gen Xers and are far ahead of the boomers. For non-casino games, millennials were also the winners. Frissora later went on to say that Caesars is seeking to use mobile technology to drive more play and help to develop a unified view of the customer.