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Holistic View

Product: SG Universe, Manufacturer: SG Interactive

Holistic View

Scientific Games offers SG Universe, a holistic mobile and desktop solution anchored by compelling Las Vegas-style slot content, for land-based casino operators to engage players both online and in-casino—all with a 360-degree view of the player.

SG Universe is a proactive solution for land-based casinos to address an increasingly digital world. Mobile devices now outnumber humans, and the mobile user experience is content consumption through downloadable applications. It is comprised of award-winning platforms including Mobile Concierge, Play4Fun Network, VenueBet, Core System Integration and Game Server.

The SG Universe Mobile Concierge platform allows players to engage with a casino’s brand and amenities, including the ability to view loyalty rewards, receive personalized messages, and book hotel rooms, spa treatments and more.

The SG Universe Play4Fun Network is a proven social casino platform that connects casinos with their players through a compelling web and mobile-based social casino experience generating daily player engagement averages of 85 minutes.

With the SG Universe VenueBet platform, players can experience slots and table games, with the inclusion of Class II content on the horizon, from their smartphone or tablet within predetermined areas of a casino property, turning any player’s mobile devices into incremental gaming positions on the casino floor.

Core System Integration ties it all together by integrating seamlessly into a casino’s loyalty and patron management systems and providing a single view of the player and the ability to deliver a powerful, personalized, branded experience based on a player’s activity.

The SG Universe solution is supported by Game Server, with the deepest and broadest portfolio of player-favorite content through the Bally, Barcrest, Shuffle Master and Williams game development studios.

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