Sociedade de Jogos de Macau has signed an agreement with Italian fashion giant Versace to develop a branded luxury hotel as part of SJM’s planned gaming resort on Cotai.
Asia’s first “Palazzo Versace” (there is one in Australia and another under construction in Dubai) will target Macau’s booming market in tourists from China, where the obsession with high-end European brands has become legendary around the world.
“The combined expertise of Versace and SJM will create an unforgettable hospitality experience for Macau’s visitors which will enhance Macau’s role as a world-class leisure and tourism destination,” said SJM Chairman Ambrose So.
SJM, Macau’s largest operator by number of casinos and total revenues, won formal government approval in May to build a 2,000-room resort with a casino and other attractions on Cotai, joining the territory’s five other gaming licensees in the multibillion-dollar development of the booming resort district.
