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Designing Experience


For 40 years, HBG Design has been pioneering the creation of imaginative and memorable guest experiences. As a Top 5 hospitality and entertainment design firm in the U.S., the team of 120 architects, interior designers and building professionals in Memphis, Tennessee and San Diego, California share a passion for making stories come to life by shaping physical space and connecting people to place.

Guests crave distinctive, transformative experiences, and that’s what HBG Design delivers—through esteemed projects spanning the country for diverse clients such as Caesars Entertainment, Hyatt Hotels, Hilton Hotels, Elvis Presley Enterprises/Graceland, and more than 45 Indian gaming and commercial gaming organizations. In the last two decades alone, the firm has designed more than 21,000 resort and hotel rooms and more than 22 million square feet of hotel, gaming/entertainment, food and beverage, conference/meeting space, events space and retail space.

HBG Design translates market influences, brand, culture, original storytelling and sustainable concepts into inspired hospitality and entertainment design for clients and their guests.

Understanding that architecture and interior design are intrinsically connected to the guest experience, HBG Design’s in-house teams of architects and interior designers work side-by-side to approach hospitality and entertainment design as a collaborative, intentional process. Designers focus on unique drivers like cross-generational appeal, wellness and technology to connect creative, well-conceived environments with the human experience.

HBG Design’s philosophy of experience-driven design is well-represented in several recent project openings, including three hotel and casino expansions/renovations for Ho-Chunk Gaming, with designs inspired by distinct natural regions of Wisconsin; and the luxuriously reimagined Spa at Cache Creek Casino Resort in Brooks, California, which offers guests a sensory nourishing wellness experience.

The eagerly anticipated 459-room Cache Creek hotel and resort expansion will open in late 2019. The firm also looks forward to the opening of the Desert Diamond West Valley Casino Resort in Glendale, Arizona and two urban hotel experiences for Canopy by Hilton and Hyatt Centric in the coming year.

Collaborators. Storytellers. Market surveyors. Experience curators. HBG Design is absolutely passionate about entertainment and hospitality design. To learn more, visit Booth 3807 or