The gaming industry in the U.S. has mixed feelings about online gambling. Some operators like Steve Wynn think internet casinos could embarrass the industry, while others like MGM Mirage and Harrah’s feel there is something to be gained by moving into the online gaming world.
As a result of the mixed feelings, the American Gaming Association has taken a neutral position on the issue.
But Harrah’s Entertainment in particular has come out as a strong supporter of regulation. And the company has a lot to gain from it.
Harrah’s recently launched a spinoff company, Harrah’s Interactive Entertainment, to help it grow its online presence. The company will focus on markets like Europe and Asia, and sees it as a way to grow its already-powerful World Series of Poker brand.
Coupled with its customer database from the Total Rewards player’s club, the company is primed to be a leader in the online world.