Harrah’s Entertainment, Inc. and Reach Media Group (RMG) will launch a new “place-based Hospitality Entertainment Network” that will run advertising on 50,000 screens in Harrah’s-owned hotels and casinos beginning next month. RMG will have the ad sales rights to represent the screens outside the hotels, and inside the gaming floors and hotel rooms. The ads will feature Harrah’s restaurants, shows and other attractions. Terms of the deal were not disclosed.
“Advertisers now acknowledge the value of place-based video and the ability to target active consumers as a great complement to the marketing mix. By launching a new network in partnership with Harrah’s Entertainment, RMG delivers further expanded reach and an active audience base to marketers by providing them with the opportunity to tap into this highly-coveted segment,” Garry McGuire, chief operating officer RMG Networks, said in a statement.
RMG already has 190,000 screens in its Fitness Entertainment Network at fitness centers, its Traveler Entertainment Network on in-flight seat backs, its NYTimes.com Today Network at coffee shops and cafes, and its Point-of-Care Network at pharmacies and physicians’ offices.
“We’ve been very impressed with RMG’s expertise and record of success with a variety of consumer brands, and look forward to a mutually rewarding relationship,” David Norton, senior vice president and chief marketing officer for Harrah’s Entertainment, said in a statement. Harrah’s owns, operates or manages 52 casinos in seven countries.
RMG said it plans to expand the Hospitality Entertainment Network to 75,000 screens by the end of 2011.