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Hard Rock Names Tracy CEO of Asia

Hard Rock Names Tracy CEO of Asia

Hard Rock International, with presence in more than 73 countries, last month announced the promotion of Edward Tracy to chief executive officer, Asia. Currently, Tracy is focused on Hard Rock Japan LLC in its efforts to develop a signature Hard Rock integrated resort. Tracy’s most recent appointment is a strategic move designed to support the company’s growth plans in the region.

“As the former CEO of Sands China Ltd. and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality and integrated resort experience to Hard Rock,” said Jim Allen, chairman of Hard Rock International. “We are confident in Tracy’s ability to lead the company’s efforts in Asia and we look forward to seeing our business continue to grow under his leadership.”

Tracy joined Sands China Ltd., a subsidiary of Las Vegas Sands Corp., in July 2010 as its president and chief operating officer, becoming the company CEO in July 2011. Prior to Sands, Tracy served as president and CEO of Capital Gaming, a multi-jurisdictional manager of regional casinos. He also served as president and CEO of the Trump Organization.

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