GGB is committed to providing updated news and analysis on our weekly news site,

Hard Rock International Appoints Hook

Hard Rock International Appoints Hook

Hard Rock International Chairman Jim Allen recently announced Jeffrey Hook has been named executive vice president of development and marketing at Hard Rock International. Most recently, Hook served as senior vice president of business development and marketing for the company. In his new position, Hook will be responsible for the global development of Hard Rock casinos, except on the Asian continent, where Hard Rock International’s chief executive officer for Asia, Ed Tracy, will oversee casino development.

Hook joined Seminole Gaming in 2008 as senior vice president of marketing, with overall marketing responsibility for the Seminole Hard Rock Hotels & Casinos in Hollywood and Tampa, as well as other Seminole casinos in Florida. With 23 years of experience in the gaming industry, Hook also held leadership positions at MGM, Boyd Gaming and Harrah’s Entertainment.



    Recent Feature Articles

  • Across All Channels

    IGT’s omnichannel game library could be the supplier model of the future

  • Trends Are Trending

    GGB’s annual 10 Trends identifies what to expect in 2024

  • On the Rebound

    The Asian gaming market’s comeback and future growth

  • Compulsive Gambling 911

    These agencies are on the front lines of problem gambling research, intervention and treatment. Many rely on the casino industry for funding. Could federal help be on the way?

  • Better, Faster, Stronger

    Kiosks have evolved into full-service centers for a variety of gaming services.