GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Hard Rock Changes Atlantic City President, Marketing VP

Hard Rock Changes Atlantic City President, Marketing VP

Just three months after the opening of Hard Rock Atlantic City, Hard Rock International is making a change at the top.

The casino announced it is replacing Matt Harkness with Joe Lupo (l.), a former Borgata executive, as president, effective November 1. Officials did not say why the change was being made.

Harkness oversaw the planning, construction and opening of Hard Rock, which was formerly the Trump Taj Mahal. Lupo, who runs Hard Rock’s Tampa casino, was a vice president at the MGM-owned Borgata. He was formerly vice president of operations at Borgata, overseeing gambling, marketing and entertainment.

Also at Hard Rock, Jeffrey Hook (l.) was named as senior vice president of marketing. Hook, who is currently the executive vice president of development and marketing for Hard Rock International, previously worked for Harrah’s Entertainment as vice president of marketing.

    Recent Feature Articles

  • Back to Basics: 10 Trends for 2023

    The 10 Trends for 2023 do not start with the recovery from the pandemic

  • Doing the Math

    The creativity of game design goes hand in hand with what keeps players at the game—the program math

  • Everything to Everyone

    Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?

  • Regulating the Regulators

    Should regulators of the multi-state, billion-dollar casino industry come from the outside?

  • Paying It Forward

    How payment technology has successfully met the challenges of today’s gaming industry