Hard Rock Changes Atlantic City President, Marketing VP

Just three months after the opening of Hard Rock Atlantic City, Hard Rock International is making a change at the top.

The casino announced it is replacing Matt Harkness with Joe Lupo (l.), a former Borgata executive, as president, effective November 1. Officials did not say why the change was being made.

Harkness oversaw the planning, construction and opening of Hard Rock, which was formerly the Trump Taj Mahal. Lupo, who runs Hard Rock’s Tampa casino, was a vice president at the MGM-owned Borgata. He was formerly vice president of operations at Borgata, overseeing gambling, marketing and entertainment.

Also at Hard Rock, Jeffrey Hook (l.) was named as senior vice president of marketing. Hook, who is currently the executive vice president of development and marketing for Hard Rock International, previously worked for Harrah’s Entertainment as vice president of marketing.

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