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GVC Creates Responsible Gaming Foundation

GVC Holdings, a leading international sports betting and gaming group, has launched its first U.S. foundation dedicated to responsible gaming, corporate compliance and sports integrity. The debut came a month after the company created its global foundation.

The group collaborated with Seton Hall Law School for the first U.S. gaming, integrity and compliance educational program, and has partnered with the National Council on Problem Gambling on a program to help military veterans with gambling addictions.

“This new U.S. foundation extends our global foundation,” said Martin Lycka, director of regulatory affairs at GVC. “The range of new initiatives and quality of partnerships express our global commitment to corporate social responsibility.”

GVC holds licenses in more than 20 jurisdictions and employs a workforce of more than 25,000 in 20 offices across five continents. In the U.S., the group operates Roar Digital, a joint venture with MGM Resorts, created to capitalize on the opportunities presented by the regulation of sports betting and gaming. GVC acquired Ladbrokes Coral Group in March 2018 and is the U.K.’s largest high-street bookmaker.

The new foundation will also manage projects such as a collaboration with Harvard Medical School and develop other U.S.-related educational projects.