Lottery and casino supplier GTECH announced that it has been selected to provide the technology platform to support the launch of a new Australian sports betting operation by U.K. bookmaker Betfred.
GTECH’s industry-leading MarginMaker platform supported the launch of Betfred’s sports book product in May. The initial sports betting launch included the mobile sports book, with online and race book launches to follow in the coming months.
GTECH has been the primary supplier to Betfred in the U.K. for more than 10 years. Betfred established operations in Sydney and Darwin under a Northern Territory Gaming Commission license.
“GTECH is very excited to extend our partnership with Betfred into the Australian market,” said GTECH International Senior Vice President and Chief Operating Officer EMEA Declan Harkin. “This is the first such foreign venture we have worked on together, and we hope it is the first of many.”
“We tasked GTECH and Betfred’s front-end development agency, Degree 53, in developing a new stand-alone system with a localized offering for the Australian market,” said Betfred Australia Managing Director Luke Brill. “They both rose to this challenge and delivered a sports mobile product on time and within budget, working seamlessly with the Betfred teams in both the U.K. and Australia to very strict deadlines, through every time zone and continually going that extra mile to ensure the product was ready.”
