Las Vegas-based Marker Trax’s technology is set to help bring casino credit to the Graton Casino & Resort in Rohnert Park, California.
The Marker Trax integration marks the resort’s first foray into credit offerings of any kind—a sector that has long contributed to the growth and sustainability of the gaming industry overall, including the Las Vegas Strip. Marker Trax’s cashless credit technology will also help revamp the resort’s player loyalty program, helping to build and solidify its customer base.
Graton is in the midst of a complete reimagining of its Graton Rewards player loyalty program. A central part of the project is building a digital wallet platform, with Marker Trax technology playing a key role, and allowing the resort to offer gaming credit for the first time.
“At every property where Marker Trax is integrated, operators are seeing tremendous gains in their slot metrics, and in the efficient operation of credit management,” said Charlie Skinner, Marker Trax president. “We’re particularly excited for this partnership with Graton, because not only do we have the opportunity to help bring another operator into the cashless credit realm, but we’re also in the unique position of helping them introduce credit at their resort for the very first time.”
“One of the central innovations we can offer our guests is the ability to easily and efficiently obtain credit while using a digital wallet system, and Marker Trax has helped us achieve both,” said Lana Rivera, Graton Resort & Casino president and general manager. “With our new Resort Wallet and integrated Fast Funds powered by Marker Trax, our guests are able to quickly access credit/cash while enjoying what they love to do—gamble.”
Not only is Marker Trax helping to advance cashless solutions and bring credit to the property for the first time; it’s also the first same-property integration between Marker Trax and mobile engagement solution Mobile+, Powered by Joingo.
Marker Trax’s innovative technology addresses business-to-business and business-to-consumer priorities. Integrating with existing infrastructure, it provides instant digital casino marker funds to casino customers. The technology ensures those funds stay on-site and are paid, greatly reducing operator risk. Simultaneously, players benefit from a seamless, convenient approval process and revolutionary digital funding and payment mechanisms.
