Acting on the popular premise that that the future of marketing lies in mobile applications, Joingo LLC has released a system that allows casinos to take marketing programs mobile in less than 30 days.
Joingo’s Mobile Loyalty System acts as the central hub connecting a casino management system with robust mobile application marketing services, extending the casino brand and leveraging it for increased revenue and deeper, more profitable customer relationships.
Easily integrated with casino management systems including IGT, Aristocrat, Konami and Bally, Joingo enables casinos to create interactive, highly personalized, branded mobile applications in a matter of days, without any coding. Operators don’t need technical expertise to execute the application; users simply drop branding and other creative assets into place.
The Joingo Console allows for easy adaptation of content based upon preferences, total value, purchase history and more.
Easy-to-use web-based campaign management tools allow for targeted messaging to groups of customers. Expansive analytics reveal how the audience is responding at the group or individual level, allowing operators to quantify campaign performance and optimize it.
With a live connection to real-time data, casino patrons have direct access to their loyalty club accounts, including points, comps and offers. Patrons can even choose to redeem comps on the spot through their mobile phones, using an integrated POS application. For instance, a casino patron can place an order from a mobile phone for drinks and pay for it using loyalty points or with funds from a cashless wagering account.
The opportunities for customization are practically limitless, according to the company. Operators can allow patrons to connect immediately with personalized concierge services and other exclusive amenities reserved for them, utilize location-based services to instantly send an offer to patrons currently on the property, or send a different offer to patrons outside the property but within the city limits. Messages can target demographic segments by sending messages in their native language (Spanish, Chinese, and more). Integration with social networks like Facebook and Twitter offer additional marketing opportunities.
Joingo works with all mobile devices, including iPhone, Android and Blackberry smart phones, as well as all standard cell phones.
For more information, visit www.joingo.com.
