GGB is committed to providing updated news and analysis on our weekly news site,

Going Mobile

PRODUCT: Joingo Mobile Loyalty System MANUFACTURER: Joingo LLC

Going Mobile

Acting on the popular premise that that the future of marketing lies in mobile applications, Joingo LLC has released a system that allows casinos to take marketing programs mobile in less than 30 days.

Joingo’s Mobile Loyalty System acts as the central hub connecting a casino management system with robust mobile application marketing services, extending the casino brand and leveraging it for increased revenue and deeper, more profitable customer relationships.

Easily integrated with casino management systems including IGT, Aristocrat, Konami and Bally, Joingo enables casinos to create interactive, highly personalized, branded mobile applications in a matter of days, without any coding. Operators don’t need technical expertise to execute the application; users simply drop branding and other creative assets into place.

The Joingo Console allows for easy adaptation of content based upon preferences, total value, purchase history and more.

Easy-to-use web-based campaign management tools allow for targeted messaging to groups of customers. Expansive analytics reveal how the audience is responding at the group or individual level, allowing operators to quantify campaign performance and optimize it. 

With a live connection to real-time data, casino patrons have direct access to their loyalty club accounts, including points, comps and offers. Patrons can even choose to redeem comps on the spot through their mobile phones, using an integrated POS application. For instance, a casino patron can place an order from a mobile phone for drinks and pay for it using loyalty points or with funds from a cashless wagering account.

The opportunities for customization are practically limitless, according to the company. Operators can allow patrons to connect immediately with personalized concierge services and other exclusive amenities reserved for them, utilize location-based services to instantly send an offer to patrons currently on the property, or send a different offer to patrons outside the property but within the city limits. Messages can target demographic segments by sending messages in their native language (Spanish, Chinese, and more). Integration with social networks like Facebook and Twitter offer additional marketing opportunities.

Joingo works with all mobile devices, including iPhone, Android and Blackberry smart phones, as well as all standard cell phones.

For more information, visit

    Related Articles

  • Power of Data

    PRODUCT: SODA (Slot Optimization and Data Analytics) • MANUFACTURER: Tangam Systems

  • Facing Age Verification


  • Property-Wide Cashless

    PRODUCT: Flexia Cashless Gaming Solution • MANUFACTURER: Flexia Payments LLC

  • Processing Power

    PRODUCT: DPX-S451 Gaming Platform • MANUFACTURER: Advantech-Innocore

  • Modern Classic

    PRODUCT: Player Classic Signature • MANUFACTURER: Everi Holdings

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.