GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

GMA, The Strategy Organization to Merge

GMA, The Strategy Organization to Merge

Global Market Advisors (GMA) and The Strategy Organization (TSO) announced that they have entered into a definitive merger agreement to create an industry-leading gaming and hospitality consulting company that delivers value to its clients in the gambling, hospitality, iGaming, Web 3, sports betting, esports and entertainment industries.

The new company will have offices in Las Vegas, Denver, Europe and Singapore to deliver consulting, advisory, management and executive placement services to its current and future gaming, sports betting, hospitality and entertainment clients around the world.

“We’ve known and worked with TSO principals for years,” said Steve Gallaway, managing partner of GMA. “Their cutting-edge knowledge combined with GMA’s expertise will allow us to help bring all customers into the modern-day era of gaming and hospitality.”

“When we originally formed TSO, we built our organization around longstanding relationships, trust and respect,” said Josh Swissman, founding partner of TSO. “Since the beginning, we have always held GMA in high regard and respected their position in the marketplace, so joining forces felt very natural and complementary. Most importantly, this combined group will be able to better serve its clients both now and well into the future.”

Seth Young, managing partner for TSO, added, “The combination of TSO and GMA creates an organization with the infrastructure and resources that are on the same level as the nation’s largest consulting firms, and it positions this new team for strong growth. The combined group’s breadth and depth of expertise in the gaming, hospitality, iGaming, sports betting, entertainment and Web3 spaces is unmatched.”

    Recent Feature Articles

  • A Good Bet

    As AGS prepares to return to private ownership, stock analysts and industry experts acknowledge that the company’s future is a good bet, private or public.

  • Taxing Problem

    Wagering tax hikes could shrink markets, have unintended consequences.

  • Cashless Crescendo

    The ongoing migration to a cashless casino experience.

  • Hold for Gold, Spin to Win

    Why hold-and-spin games have come to dominate the slot industry.

  • Ronnie Johns: A Life in the Hot Seat

    Following three years as chairman of the Louisiana Gaming Control Board and close to 40 years in public service, Ronnie Johns steps down.