Gaming Laboratories International has certified a new technology offered by Las Vegas-based company Reel-TV which feeds high-resolution video directly to slot machines.
The Reel-TV patent-pending technology allows casinos to schedule and deliver high-resolution video advertising directly to slot machines on the floor in real time. The idea is to transform idle slot machines into advertising vehicles, as well as adding visual attraction to normal slot interfaces.
Under the system, after a slot machine is idle for 60 seconds, an advertiser’s message will display for 15 seconds, followed by 30 seconds of game display, another 15-second commercial, and so on. Video messaging ceases when a player wagers on the machine.
“This is great news for us and the many casinos that are interested in using our product,” said Reel-TV principal Keith Atkinson. “Approval by GLI will allow us to move forward and meet the demand that we have been experiencing ever since Reel-TV’s recent launch at the Palms Casino Resort in Las Vegas.”