GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

GLI Approves Reel-TV

Gaming Laboratories International has certified a new technology offered by Las Vegas-based company Reel-TV which feeds high-resolution video directly to slot machines.

The Reel-TV patent-pending technology allows casinos to schedule and deliver high-resolution video advertising directly to slot machines on the floor in real time. The idea is to transform idle slot machines into advertising vehicles, as well as adding visual attraction to normal slot interfaces.

Under the system, after a slot machine is idle for 60 seconds, an advertiser’s message will display for 15 seconds, followed by 30 seconds of game display, another 15-second commercial, and so on. Video messaging ceases when a player wagers on the machine.

“This is great news for us and the many casinos that are interested in using our product,” said Reel-TV principal Keith Atkinson. “Approval by GLI will allow us to move forward and meet the demand that we have been experiencing ever since Reel-TV’s recent launch at the Palms Casino Resort in Las Vegas.”

    Recent Feature Articles

  • The King of London

    British casinos took a giant leap forward when Simon Thomas and his father Jimmy took over the fabled Hippodrome theater in London and created a casino for the new world

  • Finally Florida

    With the U.S. Supreme Court denying an injunction, Florida was added to the list of states that have legalized sports betting with a monopoly for the Seminole tribe

  • Less Is More

    How to solve the staffing conundrum

  • Thunder Down Under

    Is the Australian gaming market primed for a resurgence?

  • Cashless Connections

    As several cashless payment solutions compete and, in many cases, partner, the path to cash-free gaming accelerates