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Gladstone: Merger Will Not Affect Ainsworth, Novomatic Brands

Gladstone: Merger Will Not Affect Ainsworth, Novomatic Brands

The brands of slot manufacturers Ainsworth Game Technology and Novomatic Group will remain the same after Novomatic completes its acquisition of Ainsworth, according to Ainsworth CEO Danny Gladstone.

The pending sale, approved by shareholders of both companies, is currently in the process of gaining regulatory approval in the jurisdictions where the companies operate.

In an interview with GGRAsia at the recent G2E Asia trade show, Gladstone said customers and players will notice no immediate differences in products of the two businesses post-sale. “Regarding the integration, I think what a lot of people don’t really understand is that it is business as usual for Ainsworth, even though Novomatic will become our major shareholder,” he said.

“We will have opportunities to do things together. There are a lot of markets where we don’t even cross each other, so it’s not actually integration, it’s more cooperation… We are supplying them with product and games and vice versa. They (Novomatic) have no presence in Australia, and not much in the U.S. We have a larger footprint in the U.S., so we are looking at working together to put products there.

“The brand across North America will be an Ainsworth brand. We will work on doing things together. Obviously, in Australia the brand will stay Ainsworth.”