Cash-access equipment supplier Global Cash Access announced the launch of an end-to-end payment, patron e-wallet and management solution for online gaming operators through a collaboration with Live Gamer, a leading firm in monetization for online and social games worldwide.
Complementing core competencies of the two companies, the proposed solution combines GCA’s casino cash management products with Live Gamer’s monetization and virtual currency solutions for the social gaming industry.
“We continue to see significant interest in maximizing the online gaming experience for our customers, and there’s an exciting opportunity to bridge the gap between the online and off-line world by joining a gaming wallet with social media,” commented Scott Betts, CEO of GCA.
“Live Gamer is thrilled to partner with GCA whose leadership and expertise in the realm of regulated and compliant casino cash access products and services is unparalleled,” said Andrew Schneider, president and cofounder of Live Gamer. “Through this unique agreement with GCA, early adopters in the formative legal online wager-based gaming industry will now have a trusted, end-to-end, and compliant solution with which to begin cohesive player monetization initiatives.”