GGB is committed to providing updated news and analysis on our weekly news site,

Gauselmann Creates Mexican Subsidiary

Germany’s Gauselmann Group, which formerly owned the slot-maker Atronic Group, is partnering with a Spanish gaming supplier and operator, José Luis Gonzales, to create a new subsidiary dedicated to selling gaming machines in the expanding Mexican market.

Merkur Gaming Mexico is 51 percent-owned by the Gauselmann Group, and 49 percent-owned by Gonzales. “The goal of the new company is to further develop the jointly operated network of gaming machine installations, which currently numbers more than 1,000,” said a statement from the company. “In the process, the company intends to expand significantly its current presence in the Mexican casino market.”

Gauselmann COO Thomas Niehenke said the potential market in Mexico is huge. “Given the current volume of about 120,000 machines, the potential for 250,000 machines is realistic in this growing market, without a doubt,” he said.

The release says the company also intends to use the Mexico location as a base to serve nearby casino markets in Panama and the Caribbean.

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.