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Gauselmann Creates Mexican Subsidiary

Germany’s Gauselmann Group, which formerly owned the slot-maker Atronic Group, is partnering with a Spanish gaming supplier and operator, José Luis Gonzales, to create a new subsidiary dedicated to selling gaming machines in the expanding Mexican market.

Merkur Gaming Mexico is 51 percent-owned by the Gauselmann Group, and 49 percent-owned by Gonzales. “The goal of the new company is to further develop the jointly operated network of gaming machine installations, which currently numbers more than 1,000,” said a statement from the company. “In the process, the company intends to expand significantly its current presence in the Mexican casino market.”

Gauselmann COO Thomas Niehenke said the potential market in Mexico is huge. “Given the current volume of about 120,000 machines, the potential for 250,000 machines is realistic in this growing market, without a doubt,” he said.

The release says the company also intends to use the Mexico location as a base to serve nearby casino markets in Panama and the Caribbean.

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