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Game Parlays

Kambi • Booth 2230

Game Parlays

Enabling bettors to control and drive their own sports betting experiences has become a growing trend in the U.S. sportsbook market. Combinability in particular is an increasingly integral part of the customer experience, with approximately 50 percent of sports betting revenue in New Jersey last year derived from parlay betting alone.

The latest enhancement to Kambi’s football product, known as Game Parlays, gives players an unmatched level of control over their sports betting experience, empowering them to combine multiple main and player prop bets within the same game or, for the first time, across different games. The feature also allows Kambi’s partners to rebrand “Game Parlays” under a different name, tailoring the product to best fit their individual strategies.

Previously, Kambi’s football offering allowed players to create their own bets within main markets such as over/under and spread in a single game or across multiple games. Game Parlays now enables Kambi’s partners to offer their customers a market-leading number of betting options by expanding the multi-event functionality to include player props, such as touchdown scorer and rushing yards, as well as a wide range of derivative markets.

What separates this level of combinability from other parlay products is the capability to fit seamlessly within the existing sportsbook, giving the sports bettor ultimate control and making NFL Sundays much more interesting. This is one of the main limitations of other game parlay products in the market, which are very much stand-alone products that sit outside of the normal sportsbook offering, adding significant friction to the user experience and producing pain points in the sportsbook interface which Kambi’s solution sidesteps.

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