Full Tilt Poker is ready to get back in the game.
The online poker giant recently received its gaming license from the Isle of Man Gambling Supervision Commission, clearing the way for the site to re-launch its real-money operations in Europe on November 6. In addition, Full Tilt has brought back one of the world’s most winning poker players, Gus Hansen, as an ambassador for the site.
Full Tilt Poker.com ceased its gaming operations in June 2011 after being indicted by the U.S. Department of Justice, a crackdown that also involved PokerStars and Absolute Poker. The company was acquired by The Rational Group, which also bought PokerStars, after the case was settled. Full Tilt has promised to reimburse $184 million to former players who lost their funds when the previous owners ceased operating. (PokerStars, the world’s largest online poker site, agreed to pay the Justice Department a $731 million fine to settle charges.)
Previously licensed through Alderney, another jurisdiction in the British Channel Islands, Full Tilt was approved by the Isle of Man commission after a rigorous review.
Now that Full Tilt has received its license, the company is concentrating on marketing efforts to bring back its loyal players. Through its innovative software and game design, Full Tilt had attracted many poker players, including some of the best-known players in the world.
Gus Hansen, dubbed “The Great Dane,” was one of those players. With over $11 million in tournament wins, including four WPT titles, an Aussie Millions Main Event win and a WSOP bracelet, Hansen was a regular on the site and one of the most visible assets.
“Gus is one of the best-known and most respected names in the poker community,” said Full Tilt Poker’s newly appointed head of marketing Sarne Lightman. “Gus has always embodied the best characteristics of the Full Tilt Poker brand, and we are thrilled to have him return as an ambassador.”
“I’m very excited to represent the industry’s most authentic poker brand. Full Tilt Poker has the best games, most innovative software and the strongest poker community; to me this feels like coming home,” said Hansen.