GGB is committed to providing updated news and analysis on our weekly news site,

Free Play Good Investment?

Free Play Good Investment?

In the April Market Monitor, compiled by Manfredi Consulting, an interesting chart on the impact of free play was published. In states where free play was reported (or where companies reveal in annual reports), the bottom line (ROI) is revealing. Florida, Ohio and Pennsylvania give away the most free play (although New York got more aggressive in the last two quarters). But for the most part, ROI remains steady no matter how much you give away.

To download the full Market Monitor, visit

    Recent Feature Articles

  • The Coming of Bluberi

    Using a meticulous growth plan, top-tier talent and strong game design, Bluberi aims at the top tier of the slot market

  • Cashless Evolution

    Consolidations, partnerships, and speed to market mark the evolution of cashless gaming

  • All About the BRAND

    Effective casino marketing runs deeper than just free play—how strong is your branding power?

  • All Together Now

    In gaming, the future is female, and it starts now

  • The New Center of ASIAN Gaming

    Why the Philippines are taking Macau’s crown