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Foxwoods Names Marketing Chief

Connecticut’s Foxwoods Resort Casino has named Rebecca G. Carr as its new chief marketing officer, reporting directly to CEO Scott Butera.

Carr was formerly head of global marketing for Verizon Business, and before that, was vice president of marketing for MCI Communications.

Carr, a 25-year marketing veteran, will be responsible for reshaping and promoting the Foxwoods brand in an increasingly competitive Northeast gaming market. She will be responsible for all aspects of marketing and communications, including strategy, competitive intelligence, advertising, brand, segmentation, direct marketing, interactive (web) and social media, events, promotions, loyalty programs, sponsorships and public relations.

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