GGB is committed to providing updated news and analysis on our weekly news site,

Four Numbers to Know for the NFL Season

Americans’ betting interest continues to rise

Four Numbers to Know for the NFL Season

As the 104th NFL season kicks off, it also brings the return of the biggest sports betting season of the year. This gives us an opportunity to examine consumer wagering trends and the state of the industry as legal U.S. sports betting expands to new markets and matures in existing markets.

Here are four numbers to know as we dive into the season.


A record 73.5 million American adults (28 percent) plan to place a wager on this year’s NFL season, according to recent American Gaming Association (AGA) survey data. Demonstrating the growing popularity of traditional sports wagering—as opposed to fantasy sports and other pools—49.5 million American adults (19 percent) expect to bet with an online operator, at a casino or with a bookie, up from 12 percent last year.


Moreover, AGA estimates show a remarkable 37 percent of NFL fans plan to wager on this year’s season. This enthusiasm shows the still-growing value of sports betting to fan engagement for the league, no doubt contributing to record league revenue in 2022 and likely in 2023 as well. Previous AGA research estimated that widely available legal sports betting in the U.S. could increase NFL revenue by $2.3 billion annually.


During the first week of the NFL season, geolocation company GeoComply identified 1 million location pings from residents attempting to use legal sportsbooks across six states without regulated mobile markets: Alabama, Georgia, Minnesota, Mississippi, Missouri and South Carolina. The combined tax revenue these states are missing out on from not legalizing mobile sports betting: an estimated $320 million annually. Last year, legal sports betting generated $1.5 billion nationwide, funding critical public projects like education, infrastructure, youth sports and more.


Importantly, the expansion of legal wagering is also driving responsible sports betting education. Among sports bettors, 53 percent report seeing an increase in responsible gaming messaging over the past year. Along with industry efforts like AGA’s “Have a Game Plan. Bet Responsibly.” campaign, this increase also underscores the value of advertising in raising responsible gaming awareness.

Nationwide legal sports betting revenue stands at nearly $5.5 billion through July, according to AGA’s Commercial Gaming Revenue Tracker.

Already pacing 63 percent ahead of last year’s record revenue, trends in NFL betting point toward no slowdown for the sector as we observe what will undoubtedly be the biggest year yet for U.S. sports betting. What’s also certain: the gaming industry is ready for some football.


    Related Articles

  • Strong Start

    Commercial casinos are off to a strong start in 2024

  • Gaming’s Record Year

    With 2023 in the rearview, what trends will help shape 2024?

  • Big Game Betting

    American demand for legal wagering reaches new high as Super Bowl comes to Las Vegas for first time

  • Maintaining Momentum

    Gaming’s success remains predicated on responsibility and supporting communities

  • Maintaining Momentum

    The industry maintains record revenues despite economic challenges

    Recent Feature Articles

  • New York, New York

    There are 11 potential suitors for three available downstate casino licenses in New York, and all are in metropolitan New York City

  • Bring on the Locals

    Vietnam casinos are thriving, but opening up the market to the country’s citizens would be the jackpot.

  • In Sunshine and in Shadow

    As iGaming continues its expansion quest, RG efforts must remain a central focus for all stakeholders

  • Digital Fluency

    Conversations surrounding digital need to include everyone, not just a department

  • Two Decades of Advocacy

    The European Casino Association champions Europe's licensed land-based casinos