U.K.-based online gambling technology provider Betable has hired Ryan Linton, former vice president of revenue operations for Zynga, as chief revenues officer.
“Ryan is an important addition to our team,” said Christopher Griffin, chief executive officer at Betable. “I have no doubt that his deep experience with payment providers and world-class brands will lead us in exceeding our commitment to offering best-in-class experiences for both developers and players.”
Linton is among several executives to leave the online social media company. At Zynga, Linton was responsible for developing incremental revenue channels and long-term strategic partnerships with companies like American Express. He also established and executed Zynga’s prepaid Game Card program and spearheaded marketing campaigns that bridged the offline and online world with Wal-Mart, Frito-Lay, 7-Eleven and Best Buy.
“There are very few companies that can claim to have created a truly disruptive business model; Betable is one of those companies,” Linton said in a statement. “The significance of providing developers with the ability to overcome a tremendous barrier to entry, while at the same time giving them the power to offer real-money play within their own games, can’t be stressed enough.”