GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Football Fever

With the return of the gridiron, more Americans will enjoy betting, with an emphasis on responsible wagering

Football Fever

When it comes to sports betting in the U.S., there’s no doubt that football is king. As football returns to TVs and stadiums across the country, more Americans than ever are showing interest in sports betting and changing how they bet.

According to the American Gaming

Association’s annual NFL wagering estimates, a record 46.6 million American adults (18 percent) plan to bet on the league’s 2022 season, a 3 percent uptick over last year’s previous all-time high.

Importantly, as legalization spreads, bettors are moving away from bookies and toward regulated options. Of American adults:

  • 23 million will place a bet online this season, up 18 percent from 2021.
  • 6 million will place a bet in-person at a sportsbook this season, up 2 percent from 2021.
  • Just 13 percent of NFL bettors say they will use a bookie, down two points from last year (15 percent) and five points from 2020 (18 percent).
  • Bookie usage is 50 percent higher in states without legalized sports betting.

Much of this trend can be attributed to growing consumer awareness of legal options and their benefits: 89 percent of past-year sports bettors now say it is very or somewhat important that they bet with a regulated sportsbook.

As the industry celebrates Responsible Gaming Education Month, consumers also report more awareness of responsible gaming resources.

Taken together, these results show increasing exposure to responsible gaming messaging and bettor movement toward legal operators, a reflection of consumer confidence in legal options and our industry’s commitment to responsibility—something the illegal market, which invests nothing in responsibility, will never be able to claim.

More than 132 million American adults can wager legally in their home state today, 18 million more than at the kickoff of last year’s NFL season. As that number continues to grow, consumers will continue to benefit.

    Related Articles

  • Records Fall

    Revenue keeps flowing in to U.S. commercial casinos, but what did we learn?

  • How Long?

    The last 18 months of commercial casino revenue have set records, but is it sustainable?

  • A Month to Remember

    Responsible gaming comes sharply into focus with special week-long topics in September

  • Overlooked Threat

    The fight to end human trafficking is the gaming industry’s business

    Recent Feature Articles

  • Back to Basics: 10 Trends for 2023

    The 10 Trends for 2023 do not start with the recovery from the pandemic

  • Doing the Math

    The creativity of game design goes hand in hand with what keeps players at the game—the program math

  • Everything to Everyone

    Bally’s Chairman Soo Kim aims for the top, but will technology be his foil?

  • Regulating the Regulators

    Should regulators of the multi-state, billion-dollar casino industry come from the outside?

  • Paying It Forward

    How payment technology has successfully met the challenges of today’s gaming industry