Fine Point Group, Casino Expand Partnership

Strategy consulting firm the Fine Point Group and the Lucky Eagle Casino, owned by the Chehalis Tribe, recently announced that they plan to expand their strategic marketing partnership. The firm has worked with the tribe since 2008.

“We could not be happier about the results we have achieved with our partners at the Fine Point Group,” said John Setterstrom, general manager of Lucky Eagle.  “Who could have imagined that, in this terrible economic environment, their strategies would have helped us achieve a 32 percent revenue increase among our active customers and a 36 percent increase in their visitation?”

“It has been an honor to partner with the Chehalis Tribe, Rochester Management and Lucky Eagle,”  said Marlene Reyes, executive vice president and chief client officer of the Fine Point Group. “When you combine the world’s most advanced mathematics, a deep understanding of casino operations and great teammates like we have with John and his team, you can generate extraordinary results. We are excited about our collective achievements thus far, and look forward to continuing these successes in 2010 and beyond.”

The Fine Point Group has used its database marketing strategies to re-launch the casino’s players club and direct mail campaigns.

“The Fine Point Group did not just design our players club-they were on-site for weeks training our associates,” Setterstrom said. “And in our second year together, we are deepening that relationship even further.”

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