Online poker operator Everest Poker signed a multi-year contract with Harrah’s Entertainment making the company the exclusive sponsor of the World Series of Poker in Las Vegas.
The deal will put the Everest logo on all table felts, and allow the operator to give away a seat to the main event through online tournaments.
“We’ve always tried to position ourselves as the European gateway to all things poker,” Everest spokesman Ed Pownall said. “Obviously, with the law the way it is, we’ve never accepted American bets, so we felt we were in quite a strong position to get this and the negotiations have been going on for some months. We are delighted.”