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Erika Nardini

Chief Executive Officer, Barstool Sports

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Erika Nardini

When Penn National Gaming bought 36 percent of Barstool Sports, the logic was the gaming company got access to more than a million members of Barstool, most of whom are the exact demographic that casino companies want. And with its focus on sports betting, Barstool was the perfect partner for Penn. Now well into their relationship, Barstool CEO Erika Nardini explains how it’s going and what she expects to happen when Penn’s option to buy the entire company comes up in a couple of years. She explains why Barstool connected with the younger generation and how the company sets a goal even before they know how they’re going to get there. She spoke with GGB Publisher Roger Gros via Zoom from the Barstool offices in New York City in July.

Roger Gros is publisher of Global Gaming Business, the industry's leading gaming trade publication, and all its related publications. Prior to joining Global Gaming Business, Gros was president of Inlet Communications, an independent consulting firm. He was vice president of Casino Journal Publishing Group from 1984-2000, and held virtually every editorial title during his tenure. Gros was editor of Casino Journal, the National Gaming Summary and the Atlantic City Insider, and was the founding editor of Casino Player magazine. He was a co-founder of the American Gaming Summit and the Southern Gaming Summit conferences and trade shows. He is the author of the best-selling book, How to Win at Casino Gambling (Carlton Books, 1995), now in its fourth edition. Gros was named "Businessman of the Year" for 1998 by the Greater Atlantic City Chamber of Commerce, and received the Lifetime Achievement Award from the American Gaming Association in 2012.

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