GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Engaging Players

PRODUCT: FUZE Player Engagement Tools • MANUFACTURER: Bragg Gaming

Engaging Players

Bragg Gaming now offers FUZE, the sophisticated suite of player engagement tools for iGaming. Designed and developed by Bragg’s wholly owned subsidiary Oryx Gaming, FUZE is a state-of-the-art set of gamification and engagement tools, designed to enhance the player experience, boost online casino operator KPIs, and increase player lifetime value (LTV), all from a single platform.

FUZE comprises a player engagement suite that includes tailor-made activities, tournaments and other events to engage players or longer sessions, increase player acquisition and retention, and maximize LTV. The suite includes:

  • Tournaments with real-time leaderboards: multiple types of tournaments to target specific types of players, offering a diverse array of entertainment and engagement features. Real-time leaderboards add a social dimension to regular online casino play with dynamic competition campaigns, boosting engagement and increasing game play.
  • Quests: tailor-made player journeys keep players entertained while completing challenges and hunting for prizes.
  • Mystery Jackpots: an innovative approach to progressive jackpots that adds excitement and provides additional winning possibilities.
  • Achievements: personalized player engagement through gamification.
  • Opt-in Tournaments: transparent and consent-minded approach to promotional competitions.
  • Recommendation Engine: customized game suggestions based on the player’s interest patterns.
  • Real-time CRM Campaign System: awards player persistence and loyalty in real-time. Operators can automatically trigger a reaction to players’ online activity and offer tailored promotions based on their actions, ensuring maximum player engagement and experience.
  • Free Rounds: promote or revive games by letting the players get acquainted with them through an already-accomplished promotion tool.
  • Promo Push: send push notifications to keep players informed and engaged within the game or on the website.

FUZE player engagement tools light up online casino promotion KPIs, with proven results during a case study promotion showing up to a 306 percent increase in bets, a 272 percent increase in game rounds, and a 239 percent increase in the number of players.

However, results after the case study promotion have shown even more impressive long-range effect of a 364 percent increase in bets, a 288 percent increase in game rounds, a 288 percent increase in the number of players, up to three times higher traffic at game launch and up to 10 times more returning players.

The FUZE player engagement platform is easy to set up and configure and requires no additional integration. FUZE is powered by the Oryx Data Analytics Platform (DAP) where real-time data is collected and processed.

For more information, visit bragg.games.

    Recent Feature Articles

  • Diverse Experiences Deliver

    Aristocrat’s journey to the top of the slot industry

  • The Giant Awakens

    With citizens who are known to be some of Asia’s most prolific gamblers, Thailand has emerged as Asia’s next gaming opportunity

  • Responsible Gaming: All Together Now

    Voices from the American Gaming Association’s Responsible Gaming Month on the importance of responsible gaming and how the casino industry is handling the issue.

  • Global Games 2022

    The world’s game-makers prepare to wow attendees with the first unrestricted, fully international Global Gaming Expo since 2019

  • Testing, Testing, Testing

    Want to know whether a product, promotion or event will succeed even before it happens? Market research is the answer, but it has to be more nuanced than it has in the past