Engage is Light & Wonder’s offering for the most robust, thorough and convenient loyalty solutions platform provided on the market today.
This tool comprehensively streamlines all processes involved in the promotion-and-offer management space, ensuring attention is going where it needs to go. Through Engage, properties can build their loyalty programs from the ground up and keep them in full swing once established with only minor adjustments to capitalize on new information.
The core operation of Engage allows the management of what should be expected from a loyalty program, such as tier management for guests and the enablement of loyalty currencies that can be earned or gifted. Among other modular settings, operators can actively choose what properties get specific promotions if they’re location-specific, certain offers for certain days of the week, or even down to the hour of the day. The level of detail is unparalleled. This includes the option to set specific blackout dates and times for specific offers.
Best of all, through unique integrations, Engage is able to communicate with any third-party system, encouraging a seamless guest experience by allowing them to utilize their offers regardless of what is already in place. Engage can also completely manage events of any kind by controlling seating and ticketing for events like dinners, tournaments, concerts and parties.
Operators also gain the luxury of easily dispatching offers, promotions and communications through whatever channel they please, if multiple channels are relevant to the strategy being incorporated.
Light & Wonder has also included a Journey Builder in Engage, allowing for increased brand recognition in the digital space using a badge reward system for guests who engage with a given brand through social media platforms. “Digital Engage-ment” is a large part of what the tool uses to bring new guests towards your brand(s).
Thanks to integrations with web-based player portals, iGaming platforms, sports betting applications, e-commerce sites and many more spots, players will see and be drawn into what you can offer them. Through all this, Engage steps up and gets the job done regarding everything in guest relations.
For more information, visit www.lnw.com.