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Eilers: Social Casino Games Will Earn $4.4 Billion

Eilers: Social Casino Games Will Earn $4.4 Billion

A new report from analyst Adam Krejcik at Eilers Research predicts the market for social casino gaming will grow from its current .4 billion level to .4 billion by 2017, accounting for 4 percent of all gaming industry revenues.

The forecast was among 13 predictions involving social casino games from Krejcik. Among the others:

Skill play will be integrated into social casino games. “This trend follows the rise of eSports, daily fantasy sports betting, and the millennial generation’s focus on skill gaming,” Krejcik wrote.

Krejcik also predicts that live-dealer social games will become popular, “much like in real-world casinos;” big-screen smartphones and Apple TV will replace iPad usage; social games will monetize on the Oculus Rift virtual-reality headset, which debuts next year; cost-per-install advertising rates will moderate; Wall Street will recognize the value of social games; Scientific Games will bring social table games to the market; the top slot manufacturers will release social-specific games; Amaya will grow in social gaming; Asian social casino markets will grow; third-party branded content will become popular; and social games “will actually become social.”

For that last prediction, Krejcik cites as an example Big Fish Games’ Big Fish Casino, which maintains an active player network allowing players to socialize with each other.

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