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EGC, Bally Sign Content Agreement

Electronic Game Card, Inc., which manufactures mobile gaming devices and promotional cards that include interactive video games, announced that it has signed a license with slot manufacturer Bally Technologies to use content from the Bally game library in EGC products.

EGC, Bally Sign Content Agreement

Electronic Game Card, Inc., which manufactures mobile gaming devices and promotional cards that include interactive video games, announced that it has signed a license with slot manufacturer Bally Technologies to use content from the Bally game library in EGC products.

Under the three-year, worldwide licensing agreement, Bally will license EGC its entire library, with the exception of third-party intellectual property, which may be negotiated separately. EGC will offer Bally games on its Electronic GameCards, which are used both as gambling and lottery devices and non-gaming, promotional devices.

Bally will receive an initial license fee and licensing royalty percentage on products sold over the term of the agreement utilizing Bally property and trademarks. The marketing start date of the agreement has been set for January 31.

“As the oldest slot manufacturer in the world, we continue to push ahead into new geography and transformative technology, always with the emphasis on solid and dependable product performance,” said Gavin Isaacs, chief operating officer of Bally. “EGC has developed a next-generation game card that meets the high standards we set for ourselves, and it is emerging as a company that is offering a dynamic product portfolio. We look forward to extending the reach of our brands even further through their growing network.”

“This strategic licensing agreement between EGC and Bally expands our game library well beyond the immediate goal we set earlier this year,” added Kevin Donovan, interim joint chairman and CEO of EGC. “Not only does Bally have an extensive game library of some of the most valued games in the world, but it also has one of the largest dedicated R&D and sales teams in the industry, worldwide, that continue to develop and market the next exciting games for players to enjoy.”

Alfastreet Selects Innocore Technology provider Innocore Gaming announced that Slovenian manufacturer Alfastreet Gaming Instruments will use the popular Innocore DPX-E105 platform in its new series of electronic multi-player table games.

“We are very pleased with this latest win, which represents another great reference for some of our key selling points: reliability, know-how of the gaming industry and a proactive approach to customer service,” said Koen Stomph, sales director for Innocore. “The DPX-E105 offers Alfastreet a reliable fan-less solution, backed by a five-year availability guarantee, including a comprehensive range of gaming I/O  and security, all at a very attractive price. We are really looking forward to working with such a key player as Alfastreet and we are fully ready and committed to build a successful partnership over the coming years.”

Boštjan Guštin, chief development officer of Alfastreet, added, “We have looked at various solutions in the market but found Innocore’s offering by far to be the most attractive when looking at price/performance ratio. The complete system offering from Innocore represents a compelling example of ‘total lower cost of ownership’ to Alfastreet, providing us with a significant saving. Innocore’s excellent reputation gives us a feeling of security and confidence that is absolutely necessary when entering a cooperative deal of this importance.”

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