Easy Pay

PRODUCT: PayLucky Solutions MANUFACTURER: First Data

Whether it’s at a land-based casino or online, players want freedom and flexibility, and to be able to add funds, withdraw winnings and see their balances. To meet player needs and simplify payments, First Data provides operators with a comprehensive payment solution suite,

PayLucky Solutions, giving players secure, flexible payment options, and helping operators enhance their brands, while increasing revenue and loyalty.

The system features the “Linked Value Marketplace,” treating the entire property as a holistic guest experience.

The Linked Value Marketplace is the casino and all businesses within the property: spa, golf course, restaurants, retail shops, entertainment venues, hotels and the community businesses surrounding the property, including gas stations and convenience stores.

The payment and loyalty offerings of each business are designed to work together to make experiences memorable, as well as increase spending and time spent on property, and incenting guests to return.

PayLucky uses beacon technology to allow casinos to provide unique offers to their players—added perks, exclusive offers and personalized service. Operators install one or more beacons, simple broadcast devices, throughout the property. Beacons communicate with Apple iOS or Google Android mobile devices.

During the reservation or at check-in, the guest can download the loyalty app and enable Bluetooth and location services on their mobile. Every time a beacon picks up a player’s signal, it recognizes them and if appropriate, sends personalized offers.

Advanced analytics then provide information on how Linked Value Marketplace businesses are performing. Combined with benchmarking tools, analytics enable the casino to make more informed offers to drive business during non-peak times.

For more information, visit firstdata.com/paylucky or email paylucky@firstdata.com.

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