The gaming industry pioneered loyalty marketing and reinvestment in hospitality. But today, consumer expectations have evolved away from the old-school method of engaging and rewarding only gamers and toward more gratification and a better experience for every potential guest.
Hospitality’s only Revenue Strategy Platform enables the kind of personalized loyalty pricing that rewards every customer—gamers and non-gamers alike—with a rate that recognizes that guest’s total contribution to the property’s bottom line. Duetto’s flagship application GameChanger leverages open pricing and cutting-edge analytics to generate customized prices, but the power that makes those rates actionable in any casino is the Duetto Rate Engine (DRE).
DRE is an integral part of the Revenue Strategy Platform, delivering real-time rates and availability through an open REST API for any rate code or promo code, room type, group block or member ID.
Casino partners using GameChanger to leverage open pricing and offer personalized rates rely on DRE to serve up those rates anywhere customers can book a room direct, especially the online booking engine and the call center.
But DRE distributes more than rates and inventory. Users of Duetto’s personalization application PlayMaker can customize merchandising like sort order results, packages and promotions. DRE is the vehicle to deliver these “plays” to a potential guest shopping a casino’s website or ringing its call center.
With DRE powering GameChanger and PlayMaker, casinos can run split tests of pricing, promotions and other plays for both known and unknown guests and analyze which plays result in the highest conversion rates and biggest lift in revenue and profit. Duetto also allows third-party providers to integrate directly with the Revenue Strategy Platform using the DRE API, so other tech vendors will be able to call up a casino’s personalized rates, packages and room types.
Find Duetto at Booth 4000 to see how DRE powers GameChanger, PlayMaker and the rest of the Revenue Strategy Platform.
For more information, visit DuettoCloud.com/Casino.