Duetto, a leading supplier of cloud-based revenue strategy software for the hospitality industry, has introduced PlayMaker, the industry’s first application tackling true personalization of the booking path.

The new cloud application addresses the industry’s greatest challenge by providing consumers a better and more personal shopping experience, increasing their likelihood to convert. By serving both known and unknown shoppers customized merchandising content on direct channels, PlayMaker enables hoteliers to offer guests what they want and drive more direct bookings.

With PlayMaker, properties connect browsing behavior, demographic information, past stay history and third-party data to make instant, intuitive decisions that serve up the most enticing room types, packages, offers and upsells. Duetto’s Revenue Strategy Platform delivers those “plays” to the booking engine via an integration with the RESTful API, allowing the hotel to offer personalized experiences that increase conversion.

When paired with GameChanger, Duetto’s open pricing application, PlayMaker provides the unprecedented ability for hoteliers to match the right content and the right price to the right consumer, providing a completely personalized offer that increases conversion and revenue.

Author: GGB Staff

Staff writers for Global Gaming Business magazine, Las Vegas, Nevada.