Daily fantasy sports league DraftKings is expanding into Europe, and has acquired a U.K. license and appointed a head of international operations.
The company plans to open a new office in London by the end of the year, with its services set to go live in the U.K. late this year. The company says it also is looking to expand into other regions, including Europe, Asia-Pacific and Latin America.
“Our expansion into the United Kingdom marks a milestone moment in the growth of DraftKings as we introduce our world-class product to new audiences,” said Jason Robbins, DraftKings chief executive officer. “We will add new sports and games to our burgeoning roster of offerings and further connect fans to their favorite teams and players. We also welcome the opportunity to forge new partnerships with leagues, teams and media outlets internationally as we have done with exceptional success in the United States.”
DraftKings has appointed former PokerStars executive Jeffrey Haas as its new chief international officer. He will manage the company’s new London office and oversee the hiring of more than 20 new positions in customer acquisition and retention marketing, communications, analytics, compliance, business development and corporate partnership roles, DraftKings said in a press statement.
“DraftKings is well-poised for explosive growth internationally, and I am excited to lead their expansion efforts,” Haas said. “Daily fantasy sports is a growing category outside North America, and we have a tremendous opportunity to engage sports fans around the world.”