GGB is committed to providing updated news and analysis on our weekly news site,

Desert Diamond Picks Synkros

Konami Gaming announced that its Synkros casino management system has been selected by Desert Diamond Casino-West Valley, Arizona’s newest casino.

The casino, owned and operated by the Tohono O’odham Gaming Enterprise, is slated to open later this year with Konami’s Synkros as its central gaming enterprise management suite.

“As construction continues to take shape at the property site, the technology and marketing tools we have available through Synkros will allow us the flexibility and control to empower West Valley for long-term success,” said Don Ayers, director of slots for Desert Diamond Casinos & Entertainment. “It’s just the beginning, but with Synkros at the core we have access to a number of important industry-leading technology features down the road, like SYNKiosk and Advanced Incentives Bonusing.”

West Valley is Desert Diamond’s fourth casino property, with other locations in Tucson, Sahuarita and Why. West Valley is set to launch SYNKiosk’s self-service enrollment stations, thereby allowing patrons to create and/or reprint a valid player loyalty card in under 60 seconds. The new resort also plans to introduce floor-wide community bonusing with Synkros’ popular SuperSeries system-delivered game themes such as Tomb Treader and Mustang Mayhem.

“Our customers will definitely experience new promotions and bonus activities that are memorable and unique to West Valley,” said Ayers. “We look forward to providing integral economic and community advancement to the surrounding area for many years to come.”

“Desert Diamond maintains a strong reputation for providing world-class gaming entertainment, and Konami is pleased to work alongside their organization to ensure this new construction is empowered by the latest systems technology through each stage of its business growth,” said Scott Richards, system sales director for Konami.

    Recent Feature Articles

  • Bar Hopping

    As new technology advances, the genre of the bartop gaming machine continues to grow.

  • The Ultimate Challenge

    How to compete in the marketing world with your biggest competitors

  • Combatting Hacking

    What is working and what needs to change with information security testing in gaming?

  • Don’t Leave it to Chance

    The importance of building an effective workplace culture

  • Making the Dream Work

    Laying the groundwork for safe, sensible and secure cashless gaming regulations