Densitron Gaming Ltd., a leading supplier of imbedded computer technology to the gaming industry, is changing its name to Innocore Gaming Ltd. as of November 13. The name change will be accompanied by an image rebranding, culminating in a full re-introduction of the company at the G2E trade show in November.
“We are very excited to announce this milestone in our company’s development,” said Densitron Managing Director Edward Price. “The new name and new brand represent our evolution, and definitely usher in bigger and better things for us. We decided to announce the new name to our customers and the public at large before the official date, because we felt we wanted to emphasize the continuity aspects of our growth as much as the novelty of the new name. We have been supplying high-technology products to gaming for over 10 years now, and although the new company name will modernize the look of the company, the core of employees, products and service remains the same.”
The new name combined “inno,” for innovation, and “core,” to represent the company’s development of technologies at the core of gaming devices.
Densitron also announced that is forging a marketing alliance with Videobet, a developer of software and systems for server-supported and downloadable gaming.
The agreement designates Densitron Gaming/Innocore hardware as the exclusive hardware platform recommended and used by Videobet and its customers for its server-supported gaming system. Densitron will provide complete hardware solutions as well as making arrangements for inventory, short turnaround of orders and support for Videobet and its customers.
“We are looking forward to this collaboration, which will transform our gaming platform into the ultimate package by binding together top-performance software and highly specialized hardware,” said Videobet CEO Shmuel Weiss.