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Denmark Launches Online Gaming Market

Denmark Launches Online Gaming Market

The anticipated January 1 launch of Denmark’s regulated online gaming market came off as planned. As of January 5, there were 40 companies holding a variety of licenses for online casinos and sports betting.

Danske Spil, Denmark’s government-owned monopoly lottery operator, has launched online poker and casino games from bwin.party for its online product operating under the name Danske Licens Spil.

Prior to the opening of the market, Danske Spil already had 600,000 registered online customers, which is slightly more than 10 percent of the total population.

Jim Ryan and Norbert Teufelberger, co-CEOs of bwin.party, said in a statement, “Building on our recent announcement regarding deals with both MGM and Boyd in the U.S. market, this is another important milestone in the execution of our stated strategy that is focused on securing leadership positions in regulated and to-be-regulated markets.

“We are delighted that DLS has recognized our expertise and high standards of business practice, and we look forward to building a market-leading customer offer for the Danish consumer.”

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