The casino industry is inundated with data, but the individual companies and casinos often don’t know how to use it. Former casino executive David Patent is using his experience and knowledge of gaming to help executives understand how to parse the data and use it effectively in elevating the customer experience. Patent was recently appointed as CEO of VizExplorer, one of the industry’s leading analytics firms, and is a graduate of Harvard University and Harvard Law School. He worked at the upper level management with then-Harrah’s Entertainment and later Neil Bluhm’s Rush Street Gaming. He believes data analytics holds the key to creating loyalty and improved relations with the customers in the casino industry. He spoke with GGB Publisher Roger Gros at the GGB offices on Las Vegas in September, prior to being appointed CEO at VizExplorer.