VizExplorer was one of the first companies in the industry to focus on analytics and how they can be interpreted for the benefit of both the operator and the customer. David Patent joined in 2018 after a career in the operations side of gaming, including stints with Rush Street Gaming and Harrah’s Entertainment. Using his experience as an operator, he has been able to fine tune the VizExplorer products in ways that have produced results for his clients. He explains how VizExplorer can use information contained in the databases of all casinos to improve player development and create actionable strategies. He spoke with GGB Publisher Roger Gros at the VizExplorer offices in Las Vegas in November.