Design Collective by Cintas created a custom apparel program for Resorts World Las Vegas, the first new casino on the Strip in a decade. Design Collective’s in-house designers blended garments from its ready-to-wear lines with custom-designed pieces to curate an apparel collection that enhances Resorts World’s brand identity.
Design Collective became a Resorts World partner early on, working side-by-side with executives throughout the resort including their interior design team, to create a cohesive look that seamlessly blends functional, luxurious apparel with the traditions and time-honored details of the international Resorts World brand.
The apparel program utilized the Resorts World corporate brand palette as the cornerstone for the collection—Resorts World red is implemented in buttons and embroidery elements. Design Collective researched fabrics, fabric technologies, and runway trends, to create an elegant program that adds to the Resorts World brand story and enhances the guests’ experience.
The sleek, yet simple elegance of this collection features job function requirements built into the design. Each garment has hidden structural features. For example, the dealer shirts include a seamless front placket assuring a pristine appearance to the customer. From the angle of the strap to the inner hidden construction, to how low the back is cut, the iconic cocktail dresses include functionality and support.
The apparel program was also designed with innovation. The fringe-beaded cocktail dresses make a bold statement with crystal bead and sequin embellishments and are made with reinforced thread for quality. Meanwhile, the valet shirts utilize moisture wicking, lightweight fabric and feature reflector components and hidden pockets. They also include a traditional mandarin collar neckline with Asian inspiration and are represented in multiple colors, in short and long-sleeved styles.
The collection also includes pieces from Design Collective’s retail collaborations including Chef Works, Shoes for Crews and Dolcessa swimwear. Resorts World relied on Design Collective’s extensive experience in the gaming industry to create a luxury apparel program that matched its unique and innovative property.
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