Crossing Over

Legal sports betting in the U.S. outside of Nevada has been conducted since June of last year. While that’s not a long time, sports betting supplier Kambi has come out with a report on how sports betting was conducted during the recently concluded NFL season and focused on betting patterns during the season. The report says that more than two-thirds of the sports betting handle came from the four major U.S. sports: the NFL, the NBA, college football and Major League Baseball, with almost half of U.S. players making their first bets on the NFL. In fact, nine out of 10 U.S. players made at least one bet on the NFL during the season. As the chart at right shows, players who bet all four major sports account for 54 percent of the overall handle. And while a quarter of the bettors played only the NFL, they accounted for only 4 percent of the overall handle.

To obtain a copy of the report, visit Kambi.com.