GGB is committed to providing updated news and analysis on our weekly news site, GGBNews.com.

Crossing Over

Crossing Over

Legal sports betting in the U.S. outside of Nevada has been conducted since June of last year. While that’s not a long time, sports betting supplier Kambi has come out with a report on how sports betting was conducted during the recently concluded NFL season and focused on betting patterns during the season. The report says that more than two-thirds of the sports betting handle came from the four major U.S. sports: the NFL, the NBA, college football and Major League Baseball, with almost half of U.S. players making their first bets on the NFL. In fact, nine out of 10 U.S. players made at least one bet on the NFL during the season. As the chart at right shows, players who bet all four major sports account for 54 percent of the overall handle. And while a quarter of the bettors played only the NFL, they accounted for only 4 percent of the overall handle.

To obtain a copy of the report, visit Kambi.com.

    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.