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Croker Takes Over at Aristocrat

Croker Takes Over at Aristocrat

Trevor Croker has officially begun his term as chief executive officer of Australian slot-machine giant Aristocrat Leisure Limited. Croker was formally appointed CEO at Aristocrat’s Annual General Meeting. He takes over for Jamie Odell, who retired late last year after eight years, during which time the slot-maker expanded its gaming operations business through a parade of hit licensed brands.

Croker told Aristocrat investors at the meeting that he will prioritize “shareholder growth and product renewal” as the new head of the company. He noted that the manufacturer is off to a strong start in the current fiscal year, with EBITDA up nearly 30 percent year-on-year for the first four months. He said he will build on the “outstanding momentum” the company experienced during the Odell years, when the manufacturer’s market capitalization grew from $1.7 billion to $10.6 billion.

Like Odell, Croker came to Aristocrat from beverage company Fosters. He joined the slot manufacturer in 2009 as part of Odell’s “turnaround team,” and last year was appointed executive vice president and chief digital officer.

Just before Croker took over, the company announced that longtime marketing and gaming operations VP Matt Wilson has been promoted to managing director of the Americas, based in Las Vegas. Wilson most recently was senior vice president of global gaming operations.

“Matt’s leadership has been instrumental to Aristocrat’s recent growth both in the Americas and across other key markets,” said Croker. “Matt comes to the role with proven commercial and strategic skills and a genuine passion for product and helping our customers succeed. We are delighted to welcome Matt to the position of managing director of the Americas.”

Wilson has been with Aristocrat since 2004, and has held several significant positions in a variety of the company’s key markets. In his recent position as global gaming operations chief, he helped to grow the company’s recurring-revenue product line with landmark new titles.

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