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Conscious Gaming, IXUP to Partner in U.S.

Conscious Gaming, IXUP to Partner in U.S.

Conscious Gaming and GeoComply Solutions Inc. announced last month that they will take part in a pilot agreement with IXUP Ltd. to leverage the latter’s secure data collaboration technologies in the U.S. online gaming and sports wagering markets. The collaboration will work across platforms and jurisdictions to address next-generation needs for responsible gaming and integrity.

Conscious Gaming, a Nevada-based nonprofit founded by GeoComply, uses technology to support a safer and more responsible online gaming environment. GeoComply, based in Canada, is the global market leader in geolocation security, and the leading specialist in fraud prevention and cybersecurity to U.S.-based sports betting operators. The company services nearly 100 percent of the U.S. iGaming market.

Under the terms of the agreement, IXUP will contribute its world-leading secure data collaboration technology as well as develop, operate and maintain the jointly developed product. GeoComply will contribute its existing “PlayPause” self-exclusion product and be responsible for assisting with all regulatory matters, as well as overseeing all sales and marketing efforts with its existing extensive customer base with the major U.S. online betting operators.

GeoComply has successfully deployed PlayPause in Pennsylvania via a partnership with the Pennsylvania Gaming Control Board, and is engaging with additional gaming regulatory agencies as well as major U.S. sporting leagues regarding the provision of this exclusion product.

Anna Sainsbury, founder of GeoComply and Conscious Gaming, commented, “With the significant growth of sports betting in the U.S. market, it is imperative that stakeholders proactively mitigate problem gambling and effectively manage impermissible bettors. Whether a player has self-excluded or if they are prohibited from betting due to regulatory restrictions, a technology solution will be available that gives operators the confidence that they are compliant. IXUP’s unique secure data collaboration technology will be key to bolstering PlayPause, and we are extremely excited to be working with them to deliver this proof of concept and ultimately make this product available across the broader North American sports betting and iGaming landscape in coming years.”

The final IXUP-enhanced PlayPause product is intended to be deployed as a distributed, fully encrypted and highly secure cloud platform to enable impermissible bettors to be registered and queried in a privacy-preserving manner, the companies stated.

The platform will use a blend of military-grade encryption techniques (including homomorphic encryption) to ensure data is protected and controlled by data owners at all times, yet still enable the data to be searched to identify impermissible bettors. The scalability of the cloud platform will ensure the solution can support the growing size of the sports betting market and the significant amount of data that will need to be queried in real time as a resource, the partners said.

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