GGB is committed to providing updated news and analysis on our weekly news site,

Connecting the Dots in Social Casino Games

Social Gaming and Online Casino Growth

Social casino games have grown substantially over the past five years. Caesars recently sold its social casino site, Playtika, for $4.4 billion. In Australia, prominent gambling researcher Sally Gainsbury, deputy director at the Gambling Treatment Clinic & Research Group, School of Psychology, University of Sydney, along with four of her colleagues produced a research paper called “Migration from Social Casino Games to Gambling: Motivations and Characteristics of Gamers who Gamble.” The paper was published by [email protected], which is an electronic repository administered by Southern Cross University Library. With 510 respondents, the chart on the below outlines the motivations for playing social casino games (SCGs), broken down by those who were influenced to gamble real money by playing social casino games, and those who were not. The second chart, featuring 110 respondents, reveals the motivation behind the desire to play real-money games for those who started with social casino games. To download a copy of the full paper, visit


    Recent Feature Articles

  • Always Bet on Engagement

    Social media strategies for gaming in 2023 and beyond

  • Free Play Rules

    Free play has been a primary player reward for casinos, but does it make sense?

  • Old Scams, New Twists

    Can casino operators stay one step ahead of cheaters who use technology to become successful?

  • Shiny New Objects

    Why are electronic table games the hottest target for cheats?

  • Gun Crazy

    With liberalized gun laws, casinos need to be more diligent in detecting weapons.