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Come Together

Global Gaming Expo is back and overcomes adversity

Come Together

Editor’s note: This column was written at the beginning of July. For the latest on G2E 2021, visit

Gaming is designed to bring people together—and since 2001, the Global Gaming Expo (G2E) has convened the global gaming industry to connect, learn, and conduct business. Like other large-scale events, Covid-19 put a pause on an in-person G2E, leaving a two-year lull since we were last together. But now with widespread vaccinations and easing restrictions, we’re thrilled to welcome the gaming community to Las Vegas once more.

The countdown is on to this year’s event: October 4-7 at the Las Vegas Sands Expo & Convention Center in partnership with RX (Reed Exhibitions). I know I share the excitement of many of you who are looking forward to seeing our colleagues from across the industry, walking the trade show floor, and learning from gaming’s leaders, experts and innovators.

This year’s show will certainly look a little different than pre-pandemic G2E, with health and safety protocols continuing to evolve in accordance with federal, state and local guidance. Even with these protocols in place, attendees can still expect the same educational and business-building experience as past years. The long-anticipated return of in-person events will be sure to make this year’s show buzz louder than ever.

G2E has always highlighted the best of our industry, from traditional brick-and-mortar gaming to sports betting and tribal gaming to fintech. Over the years, we’ve been thrilled to hear from industry advocates like former New Jersey Governor Chris Christie, sports stars like Magic Johnson, and countless others who have made an indelible mark on gaming. We’re looking forward to announcing the 2021 slate of keynote speakers in the coming weeks.

Beyond the keynote stage, G2E education will feature some of the best and brightest leaders tackling the hottest topics in gaming. This year’s themes include:

  • Research, Regulations, and Responsibility
  • Finance and Investment
  • The Customer Journey
  • Tribal Government
  • The Future of Gaming
  • Global Outlook
  • Sports Betting

We’ve heard from so many of you about how excited you are to come back to Vegas for G2E 2021. Gaming companies, both big and small, are eager to return to G2E to showcase new products and innovative solutions. This is terrific news for the show, and another important sign that our industry’s recovery is well under way.

Ultimately, G2E 2021 is a reunion for our resilient industry, which time and again has overcome adversity to rebound stronger than ever. Over the past 17 months, our industry’s commitment to providing a safe, world-class entertainment experience has allowed us to reopen our casino floors, hotel rooms and expo halls and make events like this possible.

We believe that’s worth celebrating—and we can’t wait to see you there.

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