GGB is committed to providing updated news and analysis on our weekly news site,

Cellphone Cash


Cellphone Cash

Win Systems, developer of the WIGOS casino management system, will be presenting its latest release at Global Gaming Expo, the WINUP Wallet.

WINUP is a state-of-the-art solution that allows players to easily cash in and cash out their player account with their cellphone, while enabling access to several services offered by the casino:

  • WINUP Wallet app: Players can just link their casino account with their preferred payment methods, download their gaming balance, and start playing.
  • Player’s Club: Players can manage their player’s club account and have direct access to services.
  • Casino Services: WINUP may also give access to most of the casino services and gaming (online casino, sportsbooks, social gaming).

WINUP offers several benefits for the casino operator and for the patrons. Players will gain easy, fast and convenient access to all services available at their fingertips, through a 100 percent secure app with ID verification in each critical transaction. Patrons will also have access to personalized promotions and value-added advantages, as well as having full control and visibility of their account status, and also to their player’s club account.

The casinos will benefit from a cash-free gaming floor, increasing security while cutting down the associated costs. WINUP also allows full player traceability of gaming and spend activity, and will boost the business opportunities and provide more gaming opportunities, even outside the gaming floor, while attracting new players to the casino.

More importantly, WINUP is the ultimate step towards the omnichannel casino offer. WINUP offers the perfect tool for a continuous communication and interaction with players, meaning that now casinos will have more and better opportunities to perform segmented marketing activities with personalized in-app promotional messages based on powerful segmentation tools. WINUP also offers the advantages of a unified payment method.

In essence, WINUP Wallet is the first step to bring all casino services to the convenience of the player’s mobile device.

For more information, visit

    Related Articles

  • One-Touch Gifting

    PRODUCT: Online to On-Property Gifting • COMPANY: Engaged Nation

  • A New Classic

    PRODUCT: Revel Stepper Cabinet • MANUFACTURER: AGS

  • Slot Capital

    PRODUCT: Deposit+ • MANUFACTURER: Sightline Payments

  • On-Demand Promos


  • Class II Prize

    PRODUCT: Frenzy Jackpots Link • MANUFACTURER: Aristocrat Gaming

    Recent Feature Articles

  • Funding the Future

    Gary Ellis’ vision of a cashless casino ecosystem with Marker Trax and Koin

  • Age of the ETG

    Electronic table games have grown from simple automated roulette machines into a genre that is steeped in innovation.

  • Online in Ontario

    Stakeholders deem Ontario a success, but also a work in progress.

  • Mixing It Up

    Developing slot floor strategies for emerging markets.

  • Gaming & Diversity: Staying the Course

    DEI has encountered big resistance of late. Here’s how gaming companies continue to build a fairer workplace.